Sneaker collecting and reselling has become a popular hobby for teenagers worldwide. As streetwear fashion rises in popularity among new generations, shoes have become a staple in streetwear. Shoe collectors, also known as “sneaker heads”, can be found camping in line for a hyped sneaker release, driven by the shoes' resale value and attractive look.
The sneaker collecting trend first started when Michael Jordan released his Air Jordan line in 1985. The growing popularity of hip hop music and basketball sparked the desire for sneaker collecting. Having rare shoes was seen as defining a person’s street credibility.
In recent years, hip hop star Kanye West, started his own shoe line, Yeezy, in collaboration with Adidas. The shoe’s casual look and abundant comfort, paired with their limited quantity and the hype of being created by a renowned pop star, quickly created a huge demand for the shoe. The resale value of Yeezys are often double or triple their original price.
Other popular lines of sneakers such as Converse have collaborated with famous fashion artists such as Virgil Abloh, founder of Off-White and artistic director at Louis Vuitton, to create limited edition shoes. After just minutes of dropping their release, these shoes were quickly sold out.