Brandy Melville is a rising clothing brand among teenage girls. The brand is managed by an Italian clothing company known for keeping up with fast fashion trends. Brandy Melville only advertises through social media by using casual cellphone-shot pictures posted on their Instagram account. Instead of using runway models, they use typical American teenage girls to model for the brand, making teenagers believe that the brand is more authentic. Influencers such as Lily Chee and Ellie Thumann have been known for wearing their products and working at their shops.