As teenage girls are diving themselves into the makeup world, they begin to watch videos of beauty influencers and follow their social media. These influencers upload a variety of videos, including makeup tutorials, makeup reviews, and even personal vlogs of their daily lives. Some beauty influencers even release their makeup line. Here are a few famous makeup influencers that teens are obsessed with:
James Charles is one of the most famous influencers in the beauty industry, with more than 18 million followers on Instagram. He is known for being the first male spokesperson for CoverGirl and one of the youngest influencers in the industry. He often collaborates with famous celebrities such as Kylie Jenner and Charli D’Amelio. He even came out with his own makeup palette with Morphe.
Another famous beauty influencer is Jeffree Star. He was first famous as a singer, collaborating with famous singers such as Nicki Minaj. He then left the music industry to start as a beauty influencer. He went on to start his own makeup brand, Jeffree Star Cosmetics. Recently, his new palette, Blue Blood, sold out in an hour after its release. He is known for his critical reviews of makeup products, including makeup products of Kyle Jenner and Kim Kardashian.
Beauty influencer, Nikkie de Jager or Nikkietutorials, is also a famous name in the industry. She is known for her extreme makeup tutorials, transforming her face into a mask or the grinch. Her most popular video is “The Power of Makeup”, addressing makeup shaming. The video has gotten over 41 million views, and people say that the video was the one that got her famous.